In this episode I have a conversation with Craig Kitchens from Idio Sports. Back in 2018 Craig got the idea to make a disc golf shoe and then 3 years later he had a prototype. He had people like Nate Sexton testing the shoe and then soon after started a Kickstarter campaign with a goal of raising $119,000 and ended up raising over $260,000.
I remember hearing about these shoes back in mid-2021 and to be honest did not think much about it. I had seen other companies try to make disc golf shoes including Dynamic Discs where I was part of the decision making process for the shoes. A disc golf shoe is no easy task. Disc golfers are rough on shoes.
I wanted to learn about Craig and Idio sports and what his plan is to make sure he can make a quality disc golf shoe.
We dive into the journey of idea to the actual shoe and we also learn about Craig and some of the challenges he faced in a previous business and the lessons he learned that he brings with him to his disc golf shoe company.